Dumb Friends League Harmony Equine Center Wins ASPCA Help a Horse Home Challenge Prize
September 3, 2019
Dumb Friends League Harmony Equine Center has been awarded a $15,000 prize from the ASPCA® (The American Society for the Prevention of Cruelty to Animals®) as part of its annual Help a Horse Home ChallengeSM. The nationwide competition for equine rescues, shelters and sanctuaries is designed to increase adoptions of equines around the country.
Harmony was awarded a $15,000 prize for placing 2nd in their division. Winners were scored based on their increase in adoptions from last year, along with the quality of their promotional content and campaigns on social media. More than 170 groups across the country participated and over 1,500 horses were adopted out during the challenge, which ran from April 26 to June 30.
As part of the challenge, Harmony hosted its annual horse expo to raise awareness about adoption and help potential adopters learn about horsemanship and horse ownership. They also promoted adoptable horses via social media and the web and secured additional media coverage highlighting horses available for adoption and how they prepare equines for new homes.
“We adopted out 77 horses and other equines during the ASPCA Help a Horse Home Challenge,” said Dumb Friends League Harmony Equine Center Director Garret Leonard. “We are honored to be awarded this prize and grateful that more people are choosing to adopt the wonderful horses we have here at Harmony.”
One such horse was Harlem, a yearling that came to Harmony as part of a cruelty case that involved 57 horses. He was examined by Dr. Stacy Whitton, a contract veterinarian, when he arrived. At the time, Stacy was not looking for another horse, but a short while later, she had to make the difficult decision to put her own horse down due to an injury. She came back to Harmony to visit Harlem, immediately fell in love and decided he was the perfect horse for her.
Now in its sixth year, the ASPCA’s annual Help a Horse initiative has been a meaningful way for equine rescues, shelters and sanctuaries to increase awareness for their lifesaving work to help at-risk horses by competing to win valuable grant funding and additional resources. This year, Zoetis US LLC generously donated its new vaccine, CORE EQ Innovator™, for every equine adopted during the two-month challenge period, and Conair® provided more than $300,000 in grooming supplies to be included in prize packages. Additionally, participants were invited to promote their equines on My Right Horse, a public listing site created by The Right Horse Initiative for equines in transition.
Learn more about horse adoptions and the Dumb Friends League Harmony Equine Center by visiting harmonyequinecenter.org.